In a latest research conducted it was found that the tablets that are powered by Google's Android software are getting more and more popular as time is passing, but still Apple's ipad dominates the category. Strategy Analytics said Android tablets increased their share of the market to 39 percent in the fourth quarter of the year from 29 percent a year earlier, whereas the Ipad which was earlier accounted for 68% of the tablet market in the quarter has gone down to 58%.
According to the strategy analytics director Peter King, global tablets shipments hit a record 26.8 mil units in the fourth quarter which is almost 150% up from the same period an year ago. Apple sold 15.4 million iPads in the fourth quarter while there were 10.5 million Android tablets shipped.
"Apple shrugged off the much-hyped threat from entry-level Android models this quarter," King said.
Also Tablets powered by Microsoft's Windows software grabbed only 1.5 percent of the tablet market in the fourth quarter.
"The upcoming release of Windows 8 this year cannot come quickly enough for Microsoft, so its hardware partners can start competing more effectively in the tablet space," said the strategy analytics report.
Global tablet shipments hit 66.9 million units last year, up 260 percent from 18.6 million in 2010, according to Strategy Analytics.
Strategy Analytics executive director Neil Mawston said Android is "so far proving relatively popular with tablet manufacturers despite nagging concerns about fragmentation of Android's operating system, user-interface and app store ecosystem. Consumers are increasingly buying tablets in preference to netbooks and even entry-level notebooks or desktops,"
All of these changes show that the tablet market is turning over faster than we want to admit. The tablet computer market grew 260 percent last year to 66.9 million units as consumers are increasingly buying tablets in preference to netbooks and even entry-level notebooks or desktops.
"Dozens of Android models distributed across multiple countries by numerous brands such as Amazon, Samsung, Asus and others have been driving volumes," analyst Neil Mawston said in a statement.
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